Article written by Roger Casadejús Pérez
The TikTok Phenomenon
TikTok, a social media platform known for short-form videos, has become a cultural juggernaut, especially among younger audiences. It has the unique ability to resurface songs, sometimes decades old, catapulting them back into the limelight. For Deftones, this platform has introduced their music to a demographic that might not have discovered them otherwise. Songs like “Change (In the House of Flies)” and “My Own Summer (Shove It)” have seen a resurgence in popularity, thanks to TikTok users incorporating them into viral trends and challenges.
Chino Moreno on TikTok’s Impact
In a recent interview, Chino Moreno expressed both surprise and gratitude over Deftones’ newfound popularity on TikTok. “It’s surreal to see our music resonate with a whole new generation,” Moreno remarked. “The way TikTok works, it’s almost like a lottery. You never know what song will catch on, but when it does, it’s incredible to see how it connects with people.”
Moreno acknowledges that while TikTok’s format is vastly different from traditional album releases, it offers artists a unique opportunity to reach audiences globally. “The platform is really democratizing music in a way. It’s not about record labels pushing singles anymore; it’s about genuine connections and reactions from listeners,” he added.
A New Generation of Fans
The impact of TikTok on Deftones’ fanbase is undeniable. The platform has introduced the band’s rich discography to Gen Z, a demographic known for its diverse musical tastes and digital savvy. Young fans are not only discovering Deftones’ music but are also delving into the band’s history, exploring previous albums, live performances, and their evolution over the years.
Chino Moreno reflected on this new wave of fans by saying, “It’s amazing to see young people at our shows, singing along to songs that were released before they were even born. It breathes new life into our music and keeps us motivated to create more.”
Challenges and Opportunities
While TikTok offers new opportunities for exposure, it also presents challenges for artists accustomed to traditional music industry practices. The platform’s algorithm-driven nature means that virality can be unpredictable, and the focus on short clips may not always convey the depth and complexity of an artist’s work.
Chino Moreno noted, “It’s a double-edged sword. On one hand, we’re reaching more people than ever before. On the other, it challenges us to think about how we present our music in this new landscape. We want to ensure that our music is not just a fleeting moment but something that resonates deeply.”
Future Endeavors
Looking ahead, Deftones are excited to continue engaging with their growing fanbase. The band is actively exploring ways to leverage digital platforms like TikTok to share new music and connect more personally with their audience. This includes engaging with fans through live streams, behind-the-scenes content, and interactive experiences.
Chino Moreno hinted at new projects in the works, saying, “We’re always creating. The energy from our fans, old and new, fuels us to keep pushing boundaries. We’re excited for what the future holds and to continue this incredible journey with all of our fans.”
Conclusion
Deftones’ resurgence in popularity through TikTok is a testament to the enduring appeal of their music and the dynamic nature of the modern music landscape. Chino Moreno’s reflections offer valuable insights into how artists can navigate and embrace new platforms while staying true to their artistic vision. As Deftones continue to captivate audiences around the world, one thing is certain: their music will remain a powerful force, inspiring generations to come.