Introduction
The Super Bowl is not only a major sporting event but also a cultural phenomenon, particularly known for its extravagant commercials. Over the years, many rock and metal bands have made memorable appearances in Super Bowl ads, often blending humor, music, and creativity to leave a lasting impression. This article explores 28 of the most memorable rock and metal Super Bowl commercials, highlighting their impact and the reasons they stand out.
1. Pepsi – “Your Cheatin’ Heart” (Featuring: Elton John)
In this iconic ad, Elton John plays a strict king who only allows Pepsi drinkers to hear music. The commercial cleverly integrates his flamboyant persona with a humorous storyline, using “Your Cheatin’ Heart” as a metaphor for beverage loyalty.
2. Doritos – “The Best Part” (Featuring: Slipknot)
Doritos tapped into the metal scene with this ad featuring Slipknot’s intense music. The commercial links the band’s high-energy performance with the thrilling experience of eating Doritos, effectively capturing the essence of both.
3. Volkswagen – “The Force” (Featuring: AC/DC)
While not directly featuring the band, AC/DC’s powerful track plays a crucial role in this ad. The memorable commercial shows a child dressed as Darth Vader attempting to use “The Force” around his home, with AC/DC’s music enhancing the comedic effect.
4. Budweiser – “Whassup” (Featuring: Aerosmith)
This classic Budweiser commercial, though not heavily focused on music, included a cameo by Aerosmith. The band’s playful involvement added a rock edge to the iconic catchphrase, making it a hit among viewers.
5. Snickers – “You’re Not You” (Featuring: Ozzy Osbourne)
Ozzy Osbourne’s appearance in this Snickers ad is both humorous and memorable. The commercial plays on Osbourne’s unpredictable persona, highlighting the transformative power of the candy bar with a rock ‘n’ roll twist.
6. Kia – “Dream Car” (Featuring: Motley Crue)
Kia’s “Dream Car” ad features Motley Crue’s legendary track “Kickstart My Heart.” The commercial aligns the excitement of driving a Kia with the adrenaline rush of a Crue concert, effectively merging automotive and musical thrills.
7. Pepsi – “We Will Rock You” (Featuring: Queen)
This Pepsi ad pays tribute to Queen’s iconic hit, “We Will Rock You,” by featuring gladiator-themed scenarios. The commercial captures the spirit of rebellion and empowerment synonymous with the legendary rock band.
8. Cadillac – “Breakthrough” (Featuring: Led Zeppelin)
Cadillac’s “Breakthrough” commercial prominently features Led Zeppelin’s “Rock and Roll.” The ad uses the song’s legendary riff to symbolize the car’s power and modernity, making it a standout in Super Bowl history.
9. GoDaddy – “Bodybuilder” (Featuring: Kiss)
This GoDaddy commercial features Kiss in a humorous twist, combining the band’s larger-than-life image with an unexpected bodybuilding scenario. The ad uses rock culture to add a fun and unexpected element to their marketing.
10. Dr Pepper – “Be You” (Featuring: Gene Simmons)
Gene Simmons starred in this Dr Pepper commercial, promoting the idea of being true to oneself. The ad cleverly ties his rock persona to the beverage’s unique flavor, resonating with both rock fans and soda enthusiasts.
11. Hyundai – “Epic Playdate” (Featuring: The Flaming Lips)
The Flaming Lips contributed both music and an appearance in Hyundai’s “Epic Playdate” ad. The commercial showcases a family adventure, with the band’s whimsical style perfectly complementing the carefree spirit of the narrative.
12. Bud Light – “Cool Twist” (Featuring: The Who)
This Bud Light commercial uses The Who’s “Baba O’Riley” to emphasize the brand’s new bottle design. The ad capitalizes on the song’s iconic status, adding a layer of nostalgia and excitement to the product launch.
13. Audi – “Commander” (Featuring: David Bowie)
Audi’s “Commander” ad features David Bowie’s “Starman,” creating a poignant connection between space exploration and the luxury vehicle. The commercial’s emotional depth is enhanced by Bowie’s ethereal music, leaving a lasting impression.
14. Taco Bell – “Viva Young” (Featuring: Fun)
While not strictly rock or metal, Taco Bell’s “Viva Young” ad used Fun’s upbeat track to capture the spirit of youth and rebellion. The commercial’s playful narrative resonated well with audiences, making it a memorable entry in Super Bowl history.
15. Bridgestone – “Screaming” (Featuring: The Who)
Bridgestone’s “Screaming” ad cleverly incorporates The Who’s “Baba O’Riley” to underscore the excitement of their tires. The commercial uses humor and iconic music to create an engaging narrative that appeals to rock fans.
16. Pepsi – “Forever Young” (Featuring: Bob Dylan and will.i.am)
This Pepsi ad combines Bob Dylan’s timeless appeal with will.i.am’s modern flair, bridging generations through music. The collaboration underscores the brand’s message of timelessness and innovation.
17. Honda – “Yearbooks” (Featuring: Queen)
Honda’s “Yearbooks” ad leverages Queen’s “Somebody to Love” to evoke nostalgia and aspiration. The commercial effectively uses the band’s iconic track to connect with viewers on an emotional level.
18. Budweiser – “Puppy Love” (Featuring: Passenger)
Though not a rock or metal band, Passenger’s “Let Her Go” in Budweiser’s “Puppy Love” ad captured hearts. The commercial’s touching story and melodic soundtrack made it a standout during the Super Bowl.
19. Skittles – “Broadway” (Featuring: Aerosmith’s Steven Tyler)
Steven Tyler’s appearance in Skittles’ “Broadway” ad adds a rock legend’s flair to a quirky commercial. The combination of Tyler’s voice and the candy’s colorful antics creates an unforgettable viewing experience.
20. Toyota – “One Team” (Featuring: Queen)
Queen’s “We Are the Champions” plays a central role in Toyota’s “One Team” ad, uniting different groups under a common love for football. The commercial harnesses the song’s universal appeal to promote inclusivity and teamwork.
21. Hyundai – “Elevator” (Featuring: Queen’s “Another One Bites the Dust”)
Hyundai’s “Elevator” ad cleverly uses Queen’s “Another One Bites the Dust” to highlight the innovative features of their new vehicle. The commercial’s humor and catchy soundtrack make it a memorable entry in Super Bowl advertising.
22. Pepsi – “Pepsi Generation” (Featuring: Britney Spears and Aerosmith)
This Pepsi ad combines the pop appeal of Britney Spears with the rock edge of Aerosmith, celebrating the brand’s influence across generations. The collaboration highlights Pepsi’s role in shaping music culture.
23. Chrysler – “Imported from Detroit” (Featuring: Eminem)
Though primarily a rap artist, Eminem’s association with Chrysler in the “Imported from Detroit” ad captures the spirit of resilience and authenticity. The commercial’s powerful narrative and music created a strong emotional connection with viewers.
24. Fiat – “Seduction” (Featuring: Charlie Sheen)
While not directly involving a rock band, Charlie Sheen’s rock-star persona in Fiat’s “Seduction” ad adds a rebellious edge. The commercial’s playful tone and suggestive storyline made it a memorable addition to the Super Bowl lineup.
25. Hyundai – “The Chase” (Featuring: Queen’s “Don’t Stop Me Now”)
Hyundai’s “The Chase” ad features Queen’s “Don’t Stop Me Now,” perfectly capturing the excitement and energy of the scene. The commercial’s integration of iconic music with a thrilling narrative makes it a standout piece.
26. Pepsi – “Pepsi-Cola Soda Shop” (Featuring: Doja Cat and Nirvana’s “Smells Like Teen Spirit”)
This ad cleverly blends Doja Cat’s modern appeal with Nirvana’s grunge classic, “Smells Like Teen Spirit.” The commercial bridges different musical eras, showcasing Pepsi’s influence in shaping the music industry.
27. Bud Light – “Up for Whatever” (Featuring: Kiss)
Kiss’s involvement in Bud Light’s “Up for Whatever” campaign adds a rock ‘n’ roll twist to the brand’s adventurous spirit. The commercial’s engaging storyline and iconic music create a fun and memorable viewing experience.
28. Amazon Alexa – “Before Alexa” (Featuring: Ellen DeGeneres and Queen’s “Crazy Little Thing Called Love”)
This Amazon Alexa ad humorously explores life before the digital assistant, featuring Queen’s “Crazy Little Thing Called Love.” The commercial’s clever narrative and classic soundtrack resonate with a broad audience, making it a memorable Super Bowl moment.
Conclusion
The intersection of rock, metal, and Super Bowl commercials has produced some of the most memorable and entertaining ads in history. These commercials not only highlight the power of music in advertising but also showcase the enduring appeal of rock and metal culture. Whether through humor, nostalgia, or sheer musical prowess, these commercials have left an indelible mark on Super Bowl history, captivating audiences and defining moments in advertising.